Meet Our Team


Meet Our Team

Team Verdical


Spencer Marx - Founder & CEO

Spencer has a degree in Sustainable Design from UC Berkeley. With specialties in sustainable technology, agroecology, and business, he has passionately pursued the realization of the Verdical vision through design, business development, and financing.


Ara Baghdassarian - Founder & COO

Ara studied Biology at UC Santa Cruz and has a background in sustainable gardening. He is passionate about urban agriculture and has effectively headed Verdical's prototyping and manufacturing.


Guy Fincham - Business Specialist

Guy achieved a First Class Honors degree in International Business from the University of Leeds, completing an exchange year at UC Berkeley. He is interested in sustainability and has been leading Verdical’s outreach and fundraising.


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Andrew Deitz - Business & Sales

Andrew is a business builder experienced in launching new software and service solutions to the global 2000. Over the past decade, he has become a sustainability analytics thought leader.  Mr. Deitz is is a passionate urban farmer and board member for EatREAL.org.

Aaron French - Product, Business, Supply Chain, & Sustainability

Aaron has a Berkeley MBA along with a Masters in Ecology from San Francisco State University.  An award-winning chef and writer, he has been called one of the most ‘influential Eco-Chefs who are changing the way we think about food.'  Aaron has advised top food corporations and non-profits on all aspects of supply chain sustainability. He is focused on design for efficiency and scalability along business and product.

Scott Drummond - Design & Business

Scott is a design and business leader skilled at guiding both new ventures and mature companies in Food Tech, Restaurant, Retail and Consumer Products. Scott is a brand builder, communications strategist, designer and experience marketer, passionate about the role of design in driving business success. A co-founder of eatsa, he is a firm believer in the use of technology to provide greater access to affordable and sustainable food.

Hans Haenlein - Design and Mechanical Design Engineering

Hans is a Design Strategist and Mechanical Design Engineer, with considerable experience and success in defining, prototyping and developing products across an uncommonly large variety of industries. Senior Project Lead at IDEO and then Director of Innovation at Ericsson, he now focuses on Design Strategy and Innovation consulting.

SkyDeck - UC Berkeley Accelerator

SkyDeck combines Silicon Valley acceleration with the massive resources of UC Berkeley. This unique ecosystem, coupled with SkyDeck’s mentorship program, gives startups the opportunity to launch and compete with industry leaders.