Meet Our Team


Meet Our Team

Team Verdical

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Andrew Deitz - CEO

Andrew sees food at the center of community, health, and environment.   He is driven by curiosity to find new solutions – and inspiring others to have the courage to adopt them. Andrew has helped build 3 successful startups. He has gained a web of experience as an entrepreneur transforming academic research into commercial software products, growing an executive search practice, and as a researcher in Oak Ridge National Labs.  Andrew Deitz is also a board member for EatREAL.org.


Ara Baghdassarian - Founder & COO

Ara studied Biology at UC Santa Cruz and has a background in sustainable gardening. He is passionate about urban agriculture and has effectively headed Verdical's prototyping and manufacturing.


Guy Fincham - Business Specialist

Guy achieved a First Class Honors degree in International Business from the University of Leeds, completing an exchange year at UC Berkeley. He is interested in sustainability and has been leading Verdical’s outreach and fundraising.


Scott Drummond - Design & Business

Scott is a design and business leader skilled at guiding both new ventures and mature companies in Food Tech, Restaurant, Retail and Consumer Products. Scott is a brand builder, communications strategist, designer and experience marketer, passionate about the role of design in driving business success. A co-founder of eatsa, he is a firm believer in the use of technology to provide greater access to affordable and sustainable food.

Hans Haenlein - Design and Mechanical Design Engineering

Hans is a Design Strategist and Mechanical Design Engineer, with considerable experience and success in defining, prototyping and developing products across an uncommonly large variety of industries. Senior Project Lead at IDEO and then Director of Innovation at Ericsson, he now focuses on Design Strategy and Innovation consulting.

SkyDeck - UC Berkeley Accelerator

SkyDeck combines Silicon Valley acceleration with the massive resources of UC Berkeley. This unique ecosystem, coupled with SkyDeck’s mentorship program, gives startups the opportunity to launch and compete with industry leaders.